Meet Massano: A Burgeoning Melodic Techno Artist – Forbes
Massano.
Nick Mizen
Massano is an up-and-coming artist within the melodic techno scene. He has already achieved impressive success at only 23-years-old. His debut Afterlife EP, In My System, received support and performed well on Beatport, reaching No. 1 on the Beatport releases chart. His remix of “Drown” hit the top 10 of all genres, and all four tracks from the EP were in the top five of the melodic house and techno charts.
The artist has also performed at large venues around the world, alongside the likes of Tale of Us, Stephan Bodzin, Anna and Mind Against, just to name a few. Indeed, Massano proves to be a burgeoning artist.
The producer’s energetic, euphoric and aggressive sound is best seen in his latest release, “Human Aura.” The track features dark beats, snarling synths, melodic sounds, pounding bass and more.
Massano first got into dance music through his father playing music in the car, such as Faithless’ “Insomnia.” Other artists he listened to on his own, such as Camelphat, Eric Prydz and Pete Tong, helped foster his love for house and techno.
Growing up, the artist worked on his family’s farm and at various restaurants doing “horrible jobs that no one wants to do,” he says. When it came to producing music, he says it was more of a hobby than a career he considered, though he always saw himself being in the music industry.
“I started looking into any job in the music industry. l [was] really trying to get any experience with it, like helping people on the doors with the events, just trying to see how things run and get a bit more insight into it,” Massano says. “[I was] just producing on the side, and I gradually saw myself getting better the more time I spent on it. Then I started seeing my music blowing up in a way and getting a lot of support. I gradually started to think…‘there could be a career for me in this.’”
Massano is an up-and-coming artist within the melodic techno scene.
Nick Mizen
He says he started dedicating more time into producing music, which he still sees as enjoyable and not as a job. “[There] wasn’t really a point where I realized ‘ah, this is my job now.’ It kind of just happened in a way. A lot of my first releases were brought on during Covid, so I didn’t really know how big it had gotten until Covid ended. I had touring options every single week. So it was like…I could make a decent bit of money from [this] and have a long career.”
Massano says he finds his sound doesn’t always fit other labels and he has the potential to start a new sub-genre. “I started a new concept,” he adds. “It’s going to be called simulate, focusing on the future of my style, like futuristic, aggressive and high-energy music.”
As for advice he would give his younger self: “Focus. In the beginning, focus solely on the music and don’t worry about all the little things that can distract you. I think once the music is top-level, the rest comes easy.”
